Responsive Web/UX Design and Digital Marketing

Web design skill set

What I Do

I specialize in building and optimizing e-commerce platforms, driving targeted traffic, and enhancing user experience. Web Marketer, Product Manager, UX Designer, Interaction Designer, Web Designer, or Full Stack Designer – whatever title floats your boat, I am all those things.
Web design skill set

My Skill Set Includes

UX Design
Research | competitor analysis | surveying | user flow mapping | persona creation  | feature prioritization | Design | defining a problem statement | affinity mapping | ideation & brainstorming | use cases | user flow diagrams | UI design | site maps / architecture | UI style guides | creative direction |
Testing
| usability testing | A/B testing | heat maps | session recording
Tools | Adobe Illustrator | Adobe Photoshop | Adobe Dreamweaver | Adobe XD | figma

Web Design / Development
Branding | website design | maintaining style guides | landing page template design | email template design | Ad Design | Adobe Creative Suite | Wordpress | Woocommerce | Elementor | Webflow | Shopify | Wix | HTML, CSS, JS and PHP |

Web Marketing
Meta Advertising  | SEO/SEM | email marketing | A/B Testing | email template design | Afiliate Marketing   | marketing automation management | customer aquisition and retention | tracking ROI | collaborating with cross functional teams | executing lead gen and awareness campaigns | Tools | SEM Rush | Search Atlas | Marketo | Pardot | Google Analytics | Google Tag Manager | Google Search Console | Google Ads | Brevo | Klaviyo | Rank Math / Yoast | Link Whisperer | Litmus | JotForm | MS Excel and Powerpoint

My Journeys

Following is a small collection of case studies from past projects I have worked on.

Mylar Bags

A variation of Delta 8 Minds for Black Hat marketing

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Delta 8 Minds

Online reseller of delta8, hemp derived cannabinoids and hemp flower

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Saba Learning Redesign

Redsign of the Saba Learning product dashboard

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Saba Meeting

Saba Meeting a feature rich conferencing software designer for small businesses

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Tonight and Tomorrow

An event guide that used bots to capture content from venue websites.

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I am alex Meisels

I have 10 years of design, marketing and management experience. With a solid background in launching and managing websites using WordPress, I prioritize creating seamless, mobile-first designs that enhance both functionality and the overall user experience.

I am deeply passionate about product management and building impactful product ecosystems. I thrive on developing products that meet both user needs and business objectives, ensuring a seamless alignment between the two. I have a strong commitment to creating intuitive, user-centric designs, and I’m driven to eliminate poor UX in favor of delivering satisfying, high-quality experiences.

My expertise spans SEO/SEM, affiliate advertising, social media advertising, email marketing, driving ROI on ad campaigns, and enhancing customer acquisition and retention through personalized, data-driven strategies. I am also skilled in Conversion Rate Optimization (CRO).

I have excellent project and team management skills
managing project workflows with tools like Asana. I leverage data from Google Search Console, Analytics and Mircosoft Clarity for advanced performance analysis, ensuring continuous improvement and measurable results across all marketing efforts.

I'm deeply hands-on and take pride in being able to execute most tasks myself—from website development,  design and troubleshooting to managing ad campaigns, designing ads and setting up client side and server side tracking.

I thrive in fast-paced, dynamic environments
and am passionate about applying both my creative and technical expertise to drive business growth. Whether it's launching new campaigns, troubleshooting complex issues, or optimizing existing strategies, I deliver solutions that align with business objectives and produce tangible, impactful results.

Let's work together

Whether you’re just beginning a project, need help iterating on an established application or website, or something else entirely, here’s how to reach me.

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