While working on Delta 8 Minds, we identified an opportunity to leverage local search results. To capture local search traffic, we planned to register Google My Business (GMB) locations for the business in every state. To mitigate any potential risks to our main site, we created a separate domain and website, as using GMB in this way would violate Google’s terms of service.
To prevent the website from being flagged as non-legitimate, we ensured it conveyed the appearance of a genuine physical store. While preserving its e-commerce functionality, we redesigned the site to reflect the aesthetics and structure of a real-world storefront. Additionally, we set up a Google Merchant account to enable product listings through Google Shopping, further enhancing the site’s visibility and significantly improving sales.
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